Yahoo and Gmail introduced changes in February 2024 to improve email security, reduce spam, and enhance the overall user experience. In order to send emails safely and reliably through Gecko, it is important to adapt to these new requirements proactively.

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Looking to learn more about enhancing your sender reputation? Check out our guide.

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💡 Overview

https://www.loom.com/share/679ae2ba183341afbd9cb493f9690b6c?sid=f118b19c-6621-4132-9d8f-f8fcf23f3398

🧑‍⚖️ Key Regulatory Changes

1. Email Authentication: Senders must authenticate their email using standard protocols like SPF, DKIM, and DMARC to verify their identities as legitimate senders. Sending emails with your own custom domain is now a requirement.
2. One-Click Unsubscribe Mandate: An easy, single-click unsubscribe link must be included in emails to allow recipients to opt out effortlessly.
3. Spam Monitoring: Senders must keep spam complaints below 0.3% and allow easy one-click unsubscribe, honoring unsubscribing requests within two days.

To help you keep in line with these changes, the engineering team at Gecko has worked tirelessly to implement an automatic one-click unsubscribe and spam monitoring functionality. Gecko uses AWS for email processing, so all emails are sent using TLS email transmission.

🔎 Who does this impact?

• This impacts all Engage email senders. This does not impact Chat email senders.
• These changes primarily affect large bulk senders who send more than 5,000 emails a day to Gmail or Yahoo addresses.