👋 Intro

Welcome! In this article, you’ll learn everything you need to know about leveraging Google Tag Manager (GTM) to get the most out of your Gecko Forms and Landing pages. GTM IDs can be added to Gecko in two ways:

• 🌍 Global GTM ID - If you want the same GTM ID to be inherited by all Forms/Landing pages

• 1️⃣ Individual Form - If you want a unique GTM ID for individual Forms/Landing pages:

💡 Overview

Here is an overview of the process for Gecko forms (step-by-step instructions will follow).

• Gecko users will add their Google Tag Manager ID to their Gecko forms. Use the same ID as the Google Tag Manager account used on your website.
• On form submission, Gecko sends data to Google Tag Manager.
• (Optionally) within Google Tag Manager, this data can be manipulated/normalized to match any existing naming conventions a Gecko user already uses.
• Google Tag Manager then sends this data to Google Analytics (or any other tool).